Yoga Biz Champ with Michael Jay

Studio Chat with Lisa Cutts - Yoga Pod Tucson

May 12, 2022 Michael Jay Season 2 Episode 6
Yoga Biz Champ with Michael Jay
Studio Chat with Lisa Cutts - Yoga Pod Tucson
Show Notes

Yoga Pod Tucson - LISA CUTTS

It all started back in late 2017 when Brian and Lisa Cutts started planning for Lisa to retire for the second time (not one to sit still, Lisa went back to work after 18 months of retirement once before). 

As a corporate executive in the enterprise software space, Lisa traveled extensively and was able to visit yoga studios all over the world. During this time, she developed her vision for the perfect yoga studio … a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to absolutely everyone.

Fast forward to finding the perfect location, Brian started working with architects to design a state-of-the-art studio.   Excited to finally open our doors in 2020…COVID hit and delayed the Grand Opening until late May 2020.   After a few weeks, we shut our doors with the rest of Tucson and re-opened with limited capacity September 2020.  

It’s been a wild ride! 

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In this episode we chat about:

  • How Lisa fell in love with Hot Yoga and how hot yoga is a ritual and measurable.
  • She started writing a business plan prior to even having a location
  • She travelled around the world and discovered what she liked visiting many yoga studios and and how that honed her in on focusing on creating an amazing guest experience
  • How she found the perfect location in a busy Plaza and partnered with her husband to do an amazing build out.
  • The importance of an air filtration and humidity systems that eliminates the ‘yoga funk’.
  • Setting up systems and operation manuals
  • How Lisa built a team of Team Leads and Instructors
  • The importance of the guest experience from the minute students walk through the doors and being a very welcoming environment.
  • The one week intro offer and customer touch points
  • How well they do with class packs from the intro offer
  • How they opened with 50 classes a week on the schedule and grew to 75
  • We talk about the popular time slots on the schedule
  • How a registered series can help crappy time slots.
     See
    Michael’s Webinar on creating a registered series that sells here
  • Favourite Business App for systemizing teacher class subs - Subsonic (now  Studioease)

Tucson Yoga Pod Website
Tucson Yoga Pod Instagram

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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP
Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance,

BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizChamp.com

Instagram @yogabizchamp
Michael’s software resources