Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
Leaping Ahead – How Yoga Strong Bet Big on Coaching, Software & Team Support
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n this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coaching, team support, and smart software choices helped take her business to the next level.
If you're a yoga studio owner looking to refine your business model, strengthen your niche, and scale your studio with confidence, this episode is packed with actionable insights you can use!
Key Points:
🔥 Niching for Success: How Samantha carved out a unique space by blending yoga & strength training.
💡 The Studio Growth Journey: From a tiny backroom to a thriving, fully booked studio.
📣 Marketing & Social Media: How Samantha confidently shows up online and attracts the right students.
📊 Betting on Business Systems: Why she invested in coaching, software, and hiring the right team.
🚀 Stepping Into Leadership: Transitioning from solo teacher to empowered studio leader.
Episode Highlights:
- Samantha’s journey from private classes & corporate yoga to running a full-scale studio.
- The challenge of transitioning from a class series model to a membership model—and why it worked.
- The role of OfferingTree in streamlining her operations.
- The power of knowing your audience and ignoring feedback that doesn’t align with your niche.
- How investing in coaching, bookkeeping, and virtual assistants has transformed her business.
Quotes:
💬 “If you know your market and who you're meant to serve, don’t change what you’re doing just because of outside opinions.” – Samantha Harrison
💬 “Marketing is like throwing a party—you have to send the invitations, or no one will show up.” – Michael Jay
💬 “I knew I could spend years figuring things out—or I could hire a coach and expedite the process.” – Samantha Harrison
Actionable Insights:
✅ Get Clear on Your Niche: The more specific you are, the more successful your studio will be.
✅ Leverage Social Media: Show up consistently, embrace video, and connect with your ideal students.
✅ Invest in Smart Business Systems: Tools like OfferingTree can simplify admin, so you can focus on teaching.
✅ Hire Support Early: Whether it's a bookkeeper, a VA, or a coach—outsourcing can help you scale faster.
Connect with Samantha & Yoga Strong:
📸 Instagram: @YogaStrongNC
🌎 Website: YogaStrongNC.com
📘 Facebook: Yoga Strong NC
🎧 Listen & Watch Now!
🔗 Listen to the full episode on Spotify | Apple
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