Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
What Makes Students Stay: Hadis on the Power of Purposeful Marketing
Text me Your email for my Booking Link
If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.
Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her success.
Together, they break down what modern yoga marketing actually looks like in 2025 — from brand consistency and storytelling, to human psychology and meeting your students where they’re at (yes, even the ones who hate social media). Hadis also shares practical advice for how studio owners can build community and credibility with confidence... and yes.. make use of ClassPass!
In this episode:
• The real role of marketing in a yoga business
• Why your intro pass might be your most powerful tool
• How branding consistency helps build trust
• Marketing psychology: how people actually make decisions
• What makes students come back again and again
• Studio marketing mistakes (and how to fix them fast)
Ready to finally market your studio with strategy, not guesswork?
Michael is now booking for his September Start a Studio and Grow a Studio coaching packages. Begin with a 30-minute free call.
👉 Book now at yogabizchamp.link/podlink
Connect with Hadis https://www.instagram.com/moovinstylewithhadis/
Book a call with Chris from the Sales Arms with my direct link to his calendar
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast.
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink