Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
Smarter Lead Generation for Yoga Studios with The Sales Arms
Text me Your email for my Booking Link
"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."
In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don’t convert.
Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving.
We get real about:
• Why price-based marketing is a trap and how to shift into experience-based messaging
• The “three T’s” (tech, team, and training) that every studio needs to operate like a business
• How to create multiple doorways for new students beyond the standard intro pass
• What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails)
• How to prescribe class schedules so students succeed instead of floundering
• Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert them
Chris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you’ve ever felt like you’re working harder than your marketing is, this episode is for you.
👉 Want support building the systems and strategy that make a yoga studio thrive? Book a free strategy call with me at www. yogabizchamp.link/podlink
To book a chat with Chris himself at TSA https://www.thesalesarms.com/yogabizchamp
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink